It's 7 a.m. in Riyadh, and the sun is already painting the sky in soft gold. In her studio downtown, designer Lina Al-Mansoori sips cardamom coffee and stares at her laptop screen—a blank canvas for the new community café she's tasked with creating. "No cold marble, no sterile concrete," she mutters, tapping her pen. The client wants warmth, a space that feels like a hug. Something that makes people slow down, breathe, and stay awhile. Then she remembers: a colleague mentioned COLORIA's Rammed Earth Board (Matcha Green) last month. "Let's see what this is about," she thinks, typing the name into her browser.
Matcha green isn't just a shade—it's a feeling. Close your eyes and think of early spring in Kyoto: moss creeping over stone lanterns, matcha powder swirling into hot water, the quiet hum of a tea ceremony where time stands still. That's the mood COLORIA chased when crafting this board. "We wanted to bottle calm," says Akira Tanaka, COLORIA's lead material designer. "In cities like Riyadh or Dubai, where life moves at 100 miles an hour, people crave spaces that whisper, not shout. Matcha green does that—it's soft but intentional, like a reminder to pause."
Unlike synthetic greens that feel artificial, this hue comes from natural pigments blended into the earthy base. Run your hand over it, and you'll notice depth: streaks of sage, hints of olive, a warmth that shifts with the light. "It's not flat," Lina later tells her client, holding up a sample. "It's like looking at a hillside after rain—alive, changing, never the same twice."
Rammed earth has been around for centuries—think ancient Chinese fortresses, African mud-brick homes, the adobe dwellings of the American Southwest. But COLORIA didn't just replicate the past; they reimagined it. Their Rammed Earth Board (Matcha Green) marries traditional craftsmanship with modern MCM flexible stone technology, making it lighter, more durable, and easier to install than its ancestors.
Here's how it's made: Skilled artisans layer natural clay, sand, and a touch of organic binder, then compress the mixture by hand—yes, by hand—using tools that echo the wooden rammers of old. The result? A surface with the soul of handcrafted art but the practicality of 21st-century design. "Traditional rammed earth cracks easily, weighs a ton, and can't handle humidity," explains COLORIA's technical lead, Omar Khalid. "Our MCM flexible stone core changes that. It bends just enough to fit curved walls, resists moisture, and installs in half the time. It's like giving an ancient material a new passport."
For Lina, that flexibility was a game-changer. "The café has a curved seating nook—traditional rammed earth would've been a nightmare to shape. This board? We cut it on-site, glued it up, and it looked seamless. The contractors couldn't believe it."
Curious how Rammed Earth Board (Matcha Green) compares to other nature-inspired materials? Let's break it down:
| Material | Look & Feel | Durability | Best For |
|---|---|---|---|
| Rammed Earth Board (Matcha Green) | Swirled, matte finish; feels like hand-packed earth with a soft grain | Scratch-resistant, moisture-proof; holds up to busy cafes/kids' rooms | Accent walls, backsplashes, feature ceilings |
| Bamboo Mat Board | Sleek, linear; smooth with visible bamboo fibers | Good for low-traffic areas; can warp in high humidity | Light, airy spaces like home offices or bedrooms |
| Wood Grain Board | Warm, organic; mimics oak or teak with visible knots/grain | Durable but prone to fading in direct sunlight | Floors, furniture, traditional-style interiors |
"I considered bamboo mat board first," Lina admits. "But it felt too… flat. Like a photograph of nature, not the real thing. The Rammed Earth Board? It has texture you can sink your fingers into. When the café opened, a customer ran her hand over the wall and said, 'It feels like my grandmother's garden in Abha.' That's the magic—people connect with it on a gut level."
Saudi Arabia's design scene is booming, and Rammed Earth Board (Matcha Green) is already making waves. In Jeddah, a boutique hotel used it in their lobby, pairing it with woven rattan chairs and potted olive trees. "Guests stop to touch the walls," says hotel manager Faris Al-Zahrani. "They ask, 'Is this real earth?' We tell them it's better—it's earth that lasts."
Globally, it's popping up in unexpected places: a yoga studio in Berlin lined the walls with it to mimic forest floors, a Tokyo apartment used it as a headboard backdrop for a "zen bedroom" vibe, and a Cape Town restaurant paired it with brass fixtures for a modern-meets-earthy aesthetic. "It's versatile," says Tanaka. "Whether you're going for minimalist, bohemian, or industrial, matcha green adds that 'something missing'—warmth without clutter."
These days, "eco-friendly" can feel like a buzzword, but COLORIA walks the walk. Rammed Earth Board (Matcha Green) is made with 85% recycled natural materials—leftover clay from construction sites, sand from riverbeds, pigments derived from plants. No formaldehyde, no toxic glues, just stuff the earth already makes. "We even use solar power in our factories," Khalid adds. "Install it, love it for 20 years, then recycle it into new boards. It's a closed loop."
For Saudi clients, that's a big win. "Vision 2030 is pushing for greener buildings," Lina notes. "This board checks all the boxes—low carbon footprint, local availability (COLORIA ships to Riyadh in 48 hours), and it looks stunning. Clients don't have to choose between sustainability and style anymore."
"I installed Rammed Earth Board (Matcha Green) in my daughter's playroom. She's 5—draws on walls, spills juice, you name it. Six months later, it still looks new. And the best part? She calls it her 'moss wall' and pretends she's in a forest. Priceless." — Mariam Al-Hassan, Riyadh homeowner
At the end of the day, design is about how spaces make us feel. Cold, shiny surfaces can make us feel anxious; harsh colors can fray nerves. Rammed Earth Board (Matcha Green) does the opposite. It's the quiet confidence of a well-loved home, the calm of a morning walk in nature, the warmth of a place that says, "Stay awhile."
Back in her studio, Lina smiles as she emails the final café renderings—walls swathed in matcha green, sunlight streaming through floor-to-ceiling windows, people laughing over lattes. "This isn't just a board," she writes to her client. "It's the heart of the space."
And in a world that's always rushing, isn't that what we all want? A heart that feels like home.
Rammed Earth Board (Matcha Green) by COLORIA is now available in Saudi Arabia (Riyadh, Jeddah, Dammam) and globally (Dubai, London, Tokyo, New York). Visit COLORIA's website to request samples or book a virtual consultation.
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