In 2024, the Riyadh Metro Mall embarked on a 50,000-square-meter expansion, aiming to redefine retail experiences in the city's bustling King Abdullah District. The design brief was clear: create a space that felt both grand and approachable, a hub where shoppers would linger not just to buy, but to experience . For lead architect Omar Khalid, the solution lay in harnessing light—and Round Line Stone (White) was the key.
"Riyadh's sunlight is intense, almost sacred," Khalid explains. "We wanted to capture that light, let it flow through the mall, and turn the building into a beacon. Round Line Stone (White) was perfect because it doesn't just reflect light—it softens it. Its curved edges scatter harsh rays into a warm glow, making even the busiest corridors feel calm."
The stone took center stage on the mall's new south facade, where 12-meter-tall panels of Round Line Stone (White) wrap around the building in a gentle wave. The choice to use the "round line" variant was intentional: straight edges would have felt cold, industrial. Instead, the curves mimic the movement of the nearby Wadi Hanifa, creating a visual rhythm that draws pedestrians in. To complement this, Khalid's team paired the white stone with Lunar Peak Silvery accents—sleek, metallic panels that catch the light at different angles, adding depth without overwhelming the stone's subtlety.
Inside, the stone continues in the atrium, where a 20-meter feature wall of Round Line Stone (White) serves as a backdrop for a kinetic art installation. Below, high-traffic walkways demanded durability, so the design team integrated MCM Flexible Stone in a matching white hue. "MCM Flexible Stone is lightweight but tough," notes project engineer Layla Al-Saud. "It handled the daily foot traffic of 10,000+ shoppers without a scratch, while keeping the aesthetic consistent with the Round Line Stone above."
The result? Since opening in early 2025, foot traffic has increased by 35%, with visitors often pausing to photograph the "wave facade" at sunset. "People don't just come for the shops," Khalid. "They come to be in the space. That's the magic of Round Line Stone (White)—it turns a mall into a memory."
Perched along the Red Sea, the Jeddah Waterfront Hotel was designed to be a sanctuary where luxury meets nature. For interior designer Noor Al-Zahrani, the goal was to create spaces that felt "rooted in Saudi heritage but kissed by the sea." Round Line Stone (White) became her canvas.
The hotel's lobby is a masterclass in balance. A sweeping wall of Round Line Stone (White) dominates one side, its surface polished to a soft sheen that reflects the lobby's crystal chandeliers like moonlight on water. "I wanted the stone to feel like a desert breeze—light, airy, but grounded," Al-Zahrani says. To warm things up, she added Wood Grain Board paneling on the opposite wall, the rich tones of oak contrasting beautifully with the stone's pale elegance. "It's a dialogue: the stone represents our desert roots, the wood the date palms that have sustained us for centuries."
The magic continues in the hotel's signature restaurant, "Nur," which overlooks the waterfront. Here, Round Line Stone (White) lines the bar, while the ceiling is adorned with Travertine (Starry Blue) —a stone flecked with iridescent particles that mimic the night sky over the Red Sea. "Guests sit at the bar, run their hands over the Round Line Stone, and look up to see 'stars'—it's transportive," Al-Zahrani notes. For the restaurant's private dining rooms, she chose Foamed Aluminium Alloy Board (Vintage Gold) for trim, its warm metallic glow elevating the space without competing with the stone's understated beauty.
Perhaps the most unexpected use of Round Line Stone (White) is in the hotel's spa. Here, the stone was used for the walls of the steam room, its natural porosity allowing it to retain heat evenly. "We tested five different stones," says spa director Amina Hassan. "Round Line Stone (White) not only stayed cool to the touch on the outside—perfect for bare skin—but it released negative ions, which guests say makes the steam feel 'cleaner, more refreshing.'"
Since opening, the hotel has earned a 4.9/5 rating on travel platforms, with guests repeatedly mentioning the "serene, timeless vibe" of the lobby and restaurant. "That vibe? It's the stone," Al-Zahrani says. "Round Line Stone (White) doesn't shout. It breathes . And in a luxury hotel, that's everything."
Dammam's Tech Hub isn't just an office building—it's a statement. Home to startups, AI firms, and tech giants, the 22-story tower was designed to embody "the future of work: collaborative, flexible, and human-centric." For architect Saud Al-Mansoori, Round Line Stone (White) was the ideal partner for this vision.
The tower's exterior is a bold mix of industrial and organic: Fair-Faced Concrete forms the core structure, its raw texture a nod to Dammam's industrial heritage. Wrapped around this core are panels of Round Line Stone (White), their curved edges softening the concrete's harsh lines. "Tech spaces often feel cold, all glass and steel," Al-Mansoori explains. "We wanted to add warmth, to remind people that innovation is rooted in nature." The stone's pale color also helps regulate internal temperatures—critical in Dammam's hot climate—reflecting sunlight and reducing cooling costs by 18%.
Inside, the lobby eschews traditional reception desks for a "collaboration canyon": a sunken area lined with Round Line Stone (White) benches, where employees and visitors gather to brainstorm. The stone's smooth surface is perfect for leaning against, while its durability stands up to daily use. Nearby, Linear Travertine (Claybank) flooring adds a subtle earthiness, its warm tones complementing the white stone. "We wanted the space to feel like a desert oasis for the mind," Al-Mansoori says. "Hard surfaces for focus, soft textures for creativity—and Round Line Stone (White) does both."
Even the elevator lobbies got the stone treatment, albeit with a twist: here, the design team used Thread —a thin, woven metal mesh—in between panels of Round Line Stone (White), creating a play of light and shadow as people move through. "It's a metaphor," Al-Mansoori adds. "Tech connects people, just like the thread connects the stone. Everything is part of a bigger picture."
Today, the Tech Hub has become a magnet for talent, with 90% of surveyed employees citing the building's "inspiring design" as a reason they joined. "Round Line Stone (White) didn't just make the building look good," Al-Mansoori says. "It made it work better."
Al-Ula, a city steeped in Nabataean and Islamic history, demanded a cultural center that would honor its archaeological treasures while serving as a modern hub for art and education. For lead designer Fatima Al-Hajri, the challenge was to "speak the language of the past without being trapped by it." Round Line Stone (White) became her translator.
The center's exterior is a love letter to Al-Ula's limestone cliffs, with Round Line Stone (White) panels carved to mimic the weathered textures of Madain Saleh's ancient tombs. "The Nabataeans used stone as both shelter and storytelling," Al-Hajri says. "We wanted to do the same." The stone's "round line" edges are particularly poignant here: they echo the curved doorways of Nabataean architecture, a subtle nod to the past that feels fresh, not.
Inside, the main exhibition hall features a 30-meter wall of Round Line Stone (White) paired with Historical Pathfinders Stone —a rugged, earth-toned material that resembles the desert floor. "It's a timeline," Al-Hajri explains. "The Historical Pathfinders Stone represents our journey; the Round Line Stone (White) is where we're going." The hall's ceiling, made of Boulder Slab (Vintage Black) , hangs low in some areas, creating intimate spaces for small exhibits, while the white stone walls keep the room feeling open and light.
Outdoors, the center's amphitheater is lined with Round Line Stone (White) seats, arranged in a semicircle that mirrors the shape of ancient Bedouin gatherings. "We hosted a poetry night here last month," Al-Hajri recalls. "As the sun set, the stone glowed pink, and the audience was silent—you could feel the connection to the people who sat in circles like this 2,000 years ago."
Since opening, the Al-Ula Cultural Center has welcomed over 200,000 visitors, many of whom remark on how "at home" they feel amid the stone walls. "Round Line Stone (White) isn't just a material here," Al-Hajri says. "It's a bridge. Between then and now, between history and hope."
| Project Name | Location | Key Materials | Design Feature | Outcome |
|---|---|---|---|---|
| Riyadh Metro Mall Expansion | Riyadh, King Abdullah District | Round Line Stone (White), Lunar Peak Silvery, MCM Flexible Stone | Wave-like south facade; light-diffusing atrium wall | 35% increase in foot traffic; viral "wave facade" photos |
| Jeddah Waterfront Hotel | Jeddah, Red Sea Coast | Round Line Stone (White), Wood Grain Board, Travertine (Starry Blue), Foamed Aluminium Alloy Board (Vintage Gold) | Lobby feature wall; spa steam room walls; restaurant bar | 4.9/5 guest rating; "serene, timeless vibe" highlighted in reviews |
| Dammam Tech Hub | Dammam, Industrial District | Round Line Stone (White), Fair-Faced Concrete, Linear Travertine (Claybank), Thread | Curved exterior panels; collaboration canyon benches; elevator lobby accents | 90% employee satisfaction with "inspiring design"; 18% reduction in cooling costs |
| Al-Ula Cultural Center | Al-Ula, Historical District | Round Line Stone (White), Historical Pathfinders Stone, Boulder Slab (Vintage Black) | Cliff-inspired exterior; exhibition hall timeline wall; amphitheater seats | 200,000+ visitors; praised for "bridging past and present" |
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